Andrea Brena

About

I have always intended design as the will to create an essential and primal harmony between spaces, products and people.

As our lifestyles evolve, also our core needs and desires shift creating new room for design intervention. 

Suggesting future-proof scenarios in the realm of living and manufacturing made me a keen observer of trends and of the systems that shape our culture.

In recent years, with the rise of disruptive technologies, we have seen the rise and fall of many product landscapes that are ultimately changing consumer behaviour.

My research and interests are naturally evolving into a more expanded and multidisciplinary practice, that with an explorative spirit, aims at awakening, empowering and inspiring.

Currently based in Nürnberg, Germany, I work at adidas, as the Technical Manager of the MakerLab.

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Contact

shout@andreabrena.com

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CV

Technical Manager

2019 - 2021

Sr. Specialist MakerLab Network

2017 - 2019

Co-Founder

2016 - 2019

Key Account Manager

2015

Intern

2013

Intern

2012

Intern

2012

Bachelor of Arts

2009 - 2014

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Welcome - This archive is permanently under construction and will be ever-ongoing -  To your left a space for thoughts and information on me and my evolving design practice - To your right a list of projects -

Adidas boost re-branding explorations through digital crafts.
Collaboration with adidas Brand Design Identity:
Wordmark by Luis Callegari
Fabrication and photography by me

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Johannes Itten square generator
Programmed in P5.JS this basic software allows the user to randomly generate color combination while controlling the proportions of all the squares.

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Makerlab year book N.4 / 2020
300 pages - Editorial + interviews with 15 adidas employees
Digital print soft cover - 50 copies - Digital interactive version
Design and edited by me
contributions from the MakerLab global team and adidas community

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Graphics generated in Rhino - Grasshopper
Personal ongoing research.

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Materials and digital crafts explorations
Birifringent materials, lasercutting and polarized light
Lasercutting and EVA foam
Lasercutting and heat-sensitive paper

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Informing and inspiring the adidas community through exhibitions
DIGITAL MATTER_S strives to bring clarity and light on the crossover between digital and physical creation. The exhibition is a showcase of the work of some of the most talented 3D designers in Adidas, and an overview of learning and upskilling opportunities within the company.

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Movie production in collaboration with MotionBakery

Movie narrative
What makes us who we are? What makes each and every one of us so unique and special?
Our daily life is an ever-evolving adventure.
We are in constant transformation, defining the pace of culture, reshaping ourselves, employing new forms of expression, defining new directions.
But we really see what makes us unique when we view ourselves in relation to others.
We look for partnerships, complementary ideas and matching visions.
We form relationships.
We look for that link that bonds us, driving us towards something new.
We start to see ourselves through the eyes of others and we begin to question our status quo.
We thrive in communities based on our shared values, but also on those individual differences that create unexpected creative collisions.
We are empowered by our collective mindset consisting of unique parts.  
We create, we share, and we connect.
The world is just one click away from us.
We are makers and doers.
Exploring that area between the digital and the physical world, between code and matter.
We benefit from the best of both.
By EMPOWERING, INSPIRING and CONNECTING, we’re shaping our environment.
We’re getting better, every single day. We’re driving positive change.We are who we are both through the lens of the individual and the collective.
We accomplish the unthinkable as we travel from one idea to a shared, embraced mission.

Special thanks to Shaba Mosheni for the copy editing support

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Hack the Factory workshop
Footwear prototype engineered by the Ansbach adidas Speed Factory.
Upper construction via patch placement of lasercutted padding, textiles and TPU membranes.

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Engaging with the creative community through workshops and a exhibition
30 Participants - 4h workshop in the adidas Speed Factory in Ansbach.
The exhibition showcases the process of the project and the 30 footwear prototypes, breaking down the complexity of innovative technologies.

Exhibition in collaboration with Stephen Russell

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Facilitation of lecture series and workshops to foster creativity in the adidas community.

Guests:
Sissel Tolaas x adidas Football - Scent and the gym of the senses
Thomas Lommee - Openstructures x adidas Retail - Modular systems
Eugenia Morpurgo and Sophia Guggenberger - AnotherShoe x adidas Originals - Modular Footwear design
Massimo Banzi - Arduino x adidas IT Innovations - Electronics and Maker culture
Daniera ter Haar & Christoph Brach - Raw Color x adidas Creative Direction Color and Materials - Colour Research
Cris Wiegandt & Lacy Barry - Crizilla x adidas Brand Design Identity and Packaging - Paper-craft and Stop-motion animation

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Podcasting is happening
Mints is a podcast mini-series about the adidas Clark Kents and the Peter Parkers who devote their evenings, weekends and holidays to chasing dreams which complement their professional lives. Stories about makers and doers that aim at inspiring my colleagues to chase their after-work dreams and missions.

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Marea set itself to be a design agency that together with business opportunities would bring communication and storytelling added value to projects.
Marea logo includes the word “Marea”, Italian word for “tide” but also for “a lot of”.
Finding meaning both in the metaphor of a tide that reveals unexpected stranded objects and in the agency’s wide portfolio of craftsmanship and factories, the word Marea has been the most representative word to describe the exploration of the Italian manufacturing heritage.

The logo is made by a wave made by three semicircle, a straight line that shows the high tide and the capital wording “MAREA”.
Marea’s website is a minimal yet functional website that on its landing page shows the agency’s Instagram feed.
Promoting the process of research and discovery, of connection and documentation had to be as real time and as up-to-date as possible.

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Active between 2016 and 2019, Marea was a design consultancy that developed Made in Italy manufacturing solutions.
I co-founded Marea with the intent of exploring the Italian manufacturing districts to create connections with design companies abroad while promoting the Italian "saper fare" (know-how) and cultural heritage.
In the images below a selection of our projects that we developed for differet clients.
Clients:
- Vincent Sheppard
- Muun
- Niclas Jorgensen
- MyKilos
- Coordination Berlin

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Wonder Lamp is a light study that revolves around a dichroic filter, a diffuser and a gesture.
The lamp can be switched on simply by pulling a small cord. The lamp shades,

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Domestick Landscapes is a system of magnetic textile modules that can be combined in order to accommodate different functions depending on the user needs. The system is thought to be used as a temporary and evolving space separation layer in the current and future home, smaller and more open than ever. The project is the first consolidation of my interests in living trends and in anticipating human needs with a new system of products. The project required close collaboration with an Italian embroidery workshop in order to develop a manufacturing method to trap magnets into textile layers using many embroidery heads simultaneously.

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Knitted army is a collection of furnishings made by arm-knitting or hand-knotting textile offcuts from textile factories.
The strong craft element of the project links the maker to her/his product making every product unique.
The performative aspect of the process made this project viral enough to start a movement of DIYers across the world. As the WSJ reports Knitted Army can be recognised as the first spark of the Arm Knitting movement.
Knitted Army has been shown in galleries and museums such as Bensimon Paris and Bauhaus Archive Berlin and in many other design events across Europe between 2012-13.

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When I stepped into Fabien Dumas office for my internship interview, I thought I was going to design lamps for the upcoming 6 months. It turned out that instead, I worked on a big group exhibition for Ventura Lambrate in collaboration with Werner Aisslinger Studio and the event agency DMY. The concept of the exhibition was to stage the products in theatrical settings. While helping Fabien on the fabrication of his own theatrical settings, what I mostly enjoyed was to contribute to the making of the exhibition. My ideas were taken into account, such as the idea of hosting every setting in a shipping crate lifted on two trestles. The format of the crate was back then thought to be like a picture format 4:3.
In this way by taking a picture of each designer's work, the work would have been more sharable on social media like facebook.
Few years later Flip Sellin, founder of Coordination Berlin, asked me if I was to design the exhibition again what I would do differently. My answer was that I would make square shaped crates.

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